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Every Moment Matters, a campaign about the importance of alcohol-free pregnancy and breastfeeding, is endorsed and funded by the Australian Government Department of Health and will be seen – in various channels – across the country.
The campaign, which is developed by the Foundation for Alcohol Research and Education (FARE), supports and empowers Australians to stop drinking alcohol through all the moments of pregnancy, right from the moment they start trying to get pregnant.
Watch this video to see how Every Moment Matters when it comes to pregnancy and alcohol.
Health professionals are a key, trusted source of information about alcohol, pregnancy, and breastfeeding.
Australian research has found that people who are pregnant, planning a pregnancy or breastfeeding want health professionals to ask them about alcohol consumption, and want clear and accurate information about the risks.
We know this campaign may prompt conversations between patients and health professionals. That is why the campaign website features a section just for health professionals, to help you discuss the key issues raised by the campaign.
You can find out more at everymomentmatters.org.au
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