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Launched in 2024, Gold Coast Wellbeing Week was created to promote wellbeing through connection, recognising that social connection is a protective factor against mental ill-health and suicide.
Now in its second year, the initiative ran from 8–14 September 2025, supported by Gold Coast Primary Health Network (GCPHN), City of Gold Coast, and a host of local partners, encompassing both R U OK? Day and World Suicide Prevention Day.
This year’s theme – Connection Starts Here – was brought to life through events designed to meet people where they are; from morning teas and garden days, to free breakfasts and line dancing in the park.
Highlights included:
One attendee shared:
“I met two walkers yesterday who were close to crisis, and I was able to spend time with them drawing on their hope and purpose. If you had not arranged this event those people may not have been seen, heard or valued.”
Another said:
“I was in a bit of pain today and wasn’t going to come. When I arrived, I was feeling low, but I left feeling much happier. Next year, I’ll bring a friend.”
The impact of the week was clear:
Media coverage also helped break stigma and normalise conversations about suicide, with multiple stories and live crosses on 9 News Gold Coast and stories shared through ABC Gold Coast, Rebel FM and others.
“Gold Coast Wellbeing Week is about creating opportunities for connection,” said Gold Coast Suicide Prevention Collaborative Project Lead Jenna Schroeder.
“Speaking with our volunteers across the week, there were so many stories of ‘just that one moment made this week worth it’, whether it was someone being connected with a new social group, receiving direct support for themselves or a friend, or simply having a conversation that left them feeling seen and valued.”
The Collaborative credits the success of the week to its community-led and co-designed approach, working in partnership with Gold Coast Primary Health Network, City of Gold Coast, and local organisations including Lifeline, Standby Support After Suicide, Wesley Mission Queensland, Multicultural Communities Council Gold Coast (MCCGC), Paperbark Cultural Consultancy, Be Kind Friday and Labrador Community Garden.
The initiative was also supported by Councillor Shelley Curtis, ADA Australia, Relationships Australia, I Love Robina, Robina Town Centre and headspace, and collaborated with Everybody Now, The FUSE Cup, Hey Mate, Melissa Spratt and Reading Cinemas.
And of course, none of it would have been possible without the amazing volunteers who brought the week to life.
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